Wednesday, November 28, 2012

UK Commercial- Single Parent Families

A commercial shown in the UK for a flooring company.  It showcases some of the struggles a single parent faces, but while including the daughter, in a fun and childlike way, almost to show both sides of parenting.  The mother points out she is a single parent, something usually hidden or unseen in United States commercials.  More single parents are included in US television shows than commercials, if they were shown more frequently in this form of television would acceptance increase even more within the community? Or are sellers too afraid to lose customers to be this daring? 

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